Ideas that Move

With unprecedented ideas, Cheil Worldwide provides a whole other level of solutions.

We hereby introduce our partners who built their prides with the unique creatives of Cheil Worldwide.

From the latest news on Cheil Worldwide to the global trends, meet Cheil Worldwide Magazine.

We are now looking for the global leaders to lead Cheil Worldwide and the talented people to grow with them.

Present ~ 2010s

2017
  • Cheil wins a record-high of 123 awards at major AD awards including Cannes Lions
  • Acquired 'Pricing Solutions Limited (PSL)', a Canada-based B2B consulting firm
  • Publishes special 500th edition of Cheil Magazine (1975~2017)
  • Launches big data-based 'Next Media Solution'
2016
  • Cheil wins prizes at major award shows including ADFEST, One Show, D&AD, Cannes Lions, Spikes Asia, Clio Awards and LIA
  • Cheil executes integrated marketing activities for 2016 Summer Olympics
  • Acquired Founded, a UK-based B2B creative agency
  • Acquired SAMSUNG Lions baseball team
2015
  • Cheil sweeps prizes with Look at Me campaign at international award shows including ADFEST, One Show, D&AD, Cannes Lions and Spikes Asia
  • Cheil Greater China dominates China's two prominent award shows and wins 2 Best Agency of the Year titles
2014
  • Acquired SAMSUNG Blue Wings Football Club and Samsung male and female basketball teams
  • Launched a new media solution, Media Cube
  • Acquired Iris Worldwide, a UK-based shopper marketing firm
2013
  • Cheil becomes the industry’s first to sweep the grand prizes of major ad awards,including Cannes Lions, Spikes Asia, and Clio Awards
  • GCSC (Good Company Solution Center) is established
  • The DnA Center is established
2012
  • Cheil wins the highest number of prizes at Cannes Lions among Korean ad agencies (12 prizes in the main categories)
  • McKinney of the US is acquired
  • Bravo of China is acquired
  • Cheil becomes Korea’s first ad agency to win the grand prize at Spikes Asia
2011
  • Cheil becomes Korea’s first ad agency to win the grand prize at Cannes Lions
  • Cheil establishes One Agency in Dubai, UAE
  • Cheil executes PR and marketing activities and presentations for PyeongChang bidding for the 2018 Winter Olympics
2010
  • Cheil executes comprehensive PR activities for the 2010 G20 Seoul Summit

2000s ~ 1990s

2009
  • Cheil becomes the industry’s first to win the grand prize at the Korea Ad Awards for three consecutive years
  • The Barbarian Group of the US is acquired
  • OpenTide China is acquired
2008
  • The company name is changed to “Cheil Worldwide”
  • Shares of Beattie McGuinness Bungay of the UK are acquired
  • Cheil becomes Korea’s first ad agency to win the gold prize at The One Show
  • Cheil becomes Korea’s first ad agency to win the silver prize at the Young Lions Competition of Cannes Lions (cyber)
2005
  • Cheil executes Korean cultural events for the 2005 APEC Summit
  • Cheil stages the ceremony to celebrate the restoration of CheongGyeCheon
2004
  • Cheil designs and stages the opening ceremony for ANC 2004
2002
  • Cheil stages the opening ceremony for the 2002 FIFA World Cup
2000
  • Joint venture company Hakuhodo-Cheil is established
  • The Brand Marketing Institute opens
1998
  • Cheil lists stocks for the first time among Korean ad agencies
1997
  • Cheil becomes Korea’s first ad agency to win the gold prize in Cannes Lions
1994
  • The New Ad Service is declared
1992
  • The New York City branch is established
1991
  • The industry’s first marketing institute is established
  • Cheil establishes the marketing expert course jointly with the University of Pittsburgh

1980s ~ 1973

1989
  • Joint venture subsidiary Cheil-Bozell is established
1988
  • The industry’s first overseas network is established (Tokyo, Japan)
1979
  • The industry’s first advertising yearbook is published
1978
  • The 1st Ad Critique and Advertisement Contest for College Students takes place
1977
  • The industry’s first Annual Consumer Research is carried out
1975
  • The first issue of in-house newsletter Cheil Worldwide is published
  • The first class of openly recruited employees joins the company
1973
  • “Cheil” is founded
  • Cheil DnA Center Looks at Consumer Needs

    DnA Center is characterized by on-site analysis, which enables quick responses to fundamental changes in the advertising environment. It directly measures consumer behaviors instead of relying on the traditional survey research method in order to understand rapidly changing consumer needs in the digital age. It also collects and analyzes real- time data to learn how we can appeal to consumers more effectively.

  • Differentiated Big Data Collection and Analysis Capacity

    We collect and analyze data based on a social media analysis system and a digital consumer panel, which we developed independently. The statistical time series data on consumer behavior and perception are collected in real time from the panels, reflecting the representative demographics and consumers. Also, we are equipped with a system that allows us to analyze the buzz data from 100 million consumers on a monthly basis according to the marketing issues.

  • Solutions Based on Analysis of Consumer Behavior

    We employ a consumer behavior analysis dashboard, which makes it possible for us to perform real-time analyses of target consumers based on questions of when, where, what and how. In addition, we integrate the diverse data obtained from the DnA center and clients in order to provide consulting services on consumer behavior analysis, optimized media mix modeling, analysis of social media effects, scientific retailer operation system and more. Through these efforts, we derive practical and applicable solutions that can change consumer behavior.

  • Newness

    If it’s not new, it’s not creative. Our creative teams are brimming with ideas, which are delivered through eye-catching visuals and manifested across all media.

  • Going Beyond Media Boundaries

    Our offerings not only use mass media (TV, radio, magazines, newspaper, promotions, events, and videos) but new media, too—including internet, mobile platforms, IPTV, and social media. But in all cases, the channel is not as important as the ability to deliver a novel experience to consumers.

  • Know-how to find the best media solution

    We find the best media solution through CONNEC+ among all consumer contacts such as digital media, retail, events, exhibition, PR, outdoors, sports marketing as well as broadcast and print media. We promise the most effective media solution that can cope with client marketing situations and solve problems directly.

  • Industry-leading purchasing power

    The greater the purchasing power, the more you can negotiate with individual media.
    Cheil Worldwide has overwhelming media purchasing power in all media such as broadcasting, printing, outdoors, and the internet so that clients can carry out campaigns at the desired time and media.

  • Practical campaigns using media characteristics

    Based on the knowledge of knowing the characteristics and effects of all mediums, from traditional media to new media, Cheil Worldwide realizes synergy between media. It is a new creative that utilizes the characteristics of media to provide the most effective contact between brands and consumers.

  • Media to CONNEC +

    Cheil Worldwide has developed three next-generation media solutions based on its industry-leading media capabilities. The marketing mix modeling solution that presents optimized guidelines by analyzing the impact of various marketing activities of the client on sales, the 3-screen optimizer that measures the integration effect of TV and digital and the media dashboard system that allows one to monitor the campaign execution status on web in real time. Through Cheil Communications' specialized media consulting services, we will create new business as best partners.

  • Integrated Digital Marketing Solution That Moves Consumers

    Cheil Worldwide provides optimal creative and media solutions, incorporating diverse digital media platforms including online, mobile, social media and digital outdoor advertising channels, for field-oriented digital campaigns. In addition, Media Cube, a digital media purchasing solution in a real-time bidding (RTB) format, was launched in order to optimize the target and manage various digital media on a single platform in an integrated fashion.

  • Social Media

    Our social media platform maximizes the impact of popular social sites. Our rich media platform delivers compelling creative content by tapping into the full functional and emotional features of mobile media.

  • Emerging Technology

    Mastery of digital media requires constant adoption of new technology. Our technology experts use their state- of-the-art knowledge to resolve client issues effectively across ATL, BTL, interactive media, and more.

  • Experiences Informed By Purchase Behavior

    With consumer data amassed through our experience in both the Korean and global markets, we present a range of brand-appropriate experiential marketing solutions. This includes event, exhibition, sports, and retail marketing.

  • Integrated Retail Solutions

    In order to encourage purchases, it is necessary to devise integrated retail solutions by forging an emotional connection between consumers and a company’s products and brands. Cheil Worldwide’s retail professionals in more than 30 countries analyze consumer purchasing behavior. This information allows us to formulate strategies both on- and offline to present integrated retail marketing solutions that help design and build retail shops.

  • Retail to CONNEC+

    제일기획의 리테일 전문가들은 소비자의 구매 심리와 행동을 분석하고 온·오프라인을 아우르는 전략을 도출해 리테일 숍 개발과 구축 등 리테일 마케팅 전반을 수행하는 리테일 통합 솔루션을 제공하고 있습니다.또한 제일기획은 버추얼 스토어, 옥외 QR코드를 활용한 캠페인 등 리테일 마케팅과 디지털을 융합한 혁신적인 디지털 리테일 솔루션을 선보여 국내외에서 능력을 인정받았습니다. 앞으로도 실전적인 솔루션을 한발 앞서 제공해 리테일 마케팅의 진화를 리드할 것입니다.

  • Experiences Informed By Purchase Behavior

    With consumer data amassed through our experience in both the Korean and global markets, we present a range of brand-appropriate experiential marketing solutions. This includes event, exhibition, sports, and retail marketing.

  • Integrated Retail Solutions

    In order to encourage purchases, it is necessary to devise integrated retail solutions by forging an emotional connection between consumers and a company’s products and brands. Cheil Worldwide’s retail professionals in more than 30 countries analyze consumer purchasing behavior. This information allows us to formulate strategies both on- and offline to present integrated retail marketing solutions that help design and build retail shops.