Creating a new identity for Verne

Verne

How we brought the brand into the future

The Challenge


Verne’s existing brand identity lacked differentiation and failed to clearly communicate its unique value proposition in the fast-evolving data centre sector. The company wanted a bold new identity that would reflect its ambition, technical expertise, and future-focused direction.


How we did it


To support Verne’s growth in the global data storage market, Cheil UK completely redesigned the company's identity. developing and delivering a comprehensive physical and digital experience designed to showcase Verne’s advanced connectivity and infrastructure solutions to enterprise audiences.​

The project focused on creating a seamless, user-centric visual platform that effectively communicated Verne’s value proposition, network capabilities, and service offerings while strengthening brand credibility. ​​

Cheil led the end-to-end execution, including re-branding, photography, experience design, content architecture, creative development, and platform implementation, ensuring the companies look and feel aligned with Verne’s business objectives and customer needs.


Results


The result was a modern, scalable physical and digital presence that made Verne stand out from the competition. ​

We improved user engagement, simplified access to key information, and positioned Verne as a trusted provider of high-performance connectivity solutions across the United Kingdom.​


• Established a distinctive position within the data centre market

• Delivered a complete brand toolkit for consistent application

• Successfully rolled out across the website, events and brand communications, receiving excellent feedback from clients, partners and industry peers


Key Services


Roles:Brand Strategy, Creative Direction, Design, Production & Delivery​

Disciplines: Brand Strategy, Brand Identity & Design, Brand Implementation